Fraternity Branding Standards
The Phi Beta Sigma Fraternity, Inc. brand is an important asset to our Fraternity. Consistency in branding and imagery builds brand equity, which in turn supports a strong foundation for organizational growth. Effective branding creates and supports instant recognition and value for each of our chapters and the fraternity at large. Brand equity provides us with a value base from which we can more effectively work together to achieve our goals as one recognized organization.
In order to provide greater support for our brand and for every Brother in Sigma, Phi Beta Sigma Fraternity, Inc. (the Fraternity) has created the following policy:
Fraternity Name & Logo
​
Any Brother or chapter authorized to communicate on behalf of the Fraternity will use the official Fraternity name and logo, as determined and communicated by the Fraternity.
​
Fraternity communications may not alter, modify or interpret the brand or how the brand is used. Any exception to this rule will require the prior consent and written authorization from the Executive Director or Director of Communications.
​
Filings, registrations and all legal questions pertaining to brand management have been centralized under the responsibility of our Fraternity’s International Headquarters and the Fraternity’s General Legal Counsel. Inconsistent or unauthorized usage will dilute the value and legal protection of the trade names and trademarks and are subject to action by the Fraternity.
​
The right to create logos, icons, or visually identifiable images that will represent the Fraternity is given directly to the Fraternity, and any subsequent creations must be approved by the Fraternity.
Get a Quote
This is a Paragraph. Click on "Edit Text" or double click on the text box to start editing the content.